The Attention Economy

“In ancient times, power was held by those who had access to information. Today, having power means knowing what to ignore.” — Yuval Noah Harari, “Homo Deus”

The attention economy did not originate with the internet, but it is only in recent times that it has reached its full potential.

Historically, media have traded content for attention, which they then sold to advertisers.

However, social media has elevated this phenomenon to a disruptive level, turning every moment of our free time into an opportunity to trap us in a cycle of irrelevant information.

My new post on where we are in our relationship with the internet.

The Attention Economy par MARCO BENA COMMUNICATION

“In ancient times, power was held by those who had access to information. Today, having power means knowing what to ignore.” — Yuval Noah Harari, *Homo Deus*

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